Top Ten reasons I should work for Hootsuite #6 – Big Thursdays

Good evening to all the dreamers,

This is my son. Zen.


How does one gain this type of expertise? Trying. So I decided that, I will show him the biggest world possible, while I try to live the biggest life possible. My wanting to discover the world with and for him as much as possible, I started taking my son out for adventures. He is 3 old going on 4 so as much as is age appropriate we do. In this doing I noticed a pattern we usually had our adventure on thursdays. So, Big thursdays.

On Big Thursdays we have ventured to almost everywhere in the lower mainland.

Fastest Land Animal.

The Greater Vancouver Zoo, The Aquarium, The Lynn Valley Ecology Centre, The Light Festival on the drive, The Buddhist Temple in Richmond, The Apple Barn, The Honey Bee Centre. I could list and put pictures to everything in BC, figuratively but closing in on literally. Hopefully my son gains exposure to the widest possibly variety of people and places available to him currently, and that I get damn good at planning interesting trips. So my plan is to guide him through Big Thursdays until he is old enough to guide me. To be completely honest in trying to hyperlink everything, and include pictures I’ve lost the momentum of where I was guiding this post, Possibly the hour bears some relevancy as well, to the losing of the plot. For now I will say this I am passionate about these ‘special days’, I am grateful to be able to count these among my parenting experiences, and I am proud to tell the tale, short and incomplete as it is. I’m making connections for me and my family, in our brains, in our hearts, in our building, and neighborhood and city and somewhere in that I thought there was a shared connection with Hootsuite, and what the business of being social means to me. There is something in all this about leaving impressions, creating memories, introducing sensations, discovering the world around us, for all the sense this will not make, Im thrilled to be able to every week show my boy the world. I would love to be able to say I do this for Hootsuite. To be able to expand the energy I give and take out of Big Thursdays into the world at large to help people discover themselves and other explorers. That is exciting.

So excited Im going to go straight to sleep.

Thank you

Tomorrow Reason #5  – I Talk to Listen.


Top Ten reasons I should work for Hootsuite #7 – I Do What Scares Me


When I was a young kid, 8 or 9 or so, I almost drown. I was in a pool with lots of other kids, we were trying to see who could sit on the bottom. On my way down I ran out of breath. Like kids not knowing their own limits I tried to push further. When I looked up and saw how far down I was, I panicked. I swallowed a lot of water while climbing back to the surface. I coughed and shivered and wrapped myself and my embarrassment in a towel. I felt how kids feel when they are standing out and everyone is watching. This incident stayed with me for most of my life. My brother was a compeptitive surfer in california, My sister in her youth on the fast track to olympic level diving until an injury took her out. My family swims, well. I have done some pretty risky things in order to keep this fear of deep water hidden from them. The only one I’ll mention here is the surfing trip I took with my brother to the Canary Islands. I never told him that swimming in the ocean was and to some extent still is the number one fear I have in my life.


We went out several times, and he always went out so far and I tried so hard to keep up, the entire time basically having multiple small heart attacks everytime a wave would confirm all my fears. Since that trip I’ve yet to go back in the ocean. I decided last year on my birthday that this year I would swim in the ocean anniversary of my first breath in this world. Janurary 10, 2012 I got back in the pool. I am currently enrolled in swimming lessons, adult level 2.

Why is this relevant at all? As far as I know your company has no pool. Well I have started a few things in my time, one thing that I needed each and everytime I set out to start a new project was to acknowledge all of the ways that it might go wrong or all the ways that it would fail, but to ultimately do it anyway. I am compelled to think that this kind of thinking and acting is one of the most important charateristics in your company. I know there are many others that have value, but let’s talk about this one.

Yours is a new business just 4 years old, I’m not sure who was first to market Hootsuite or Seesmic. Either way there could not have been too many companies in this market space when you launched, how were you to know that it would be successful? For a company moving forward this far, this fast, fear just can’t be a significant factor in your thinking. It can be a motivator, but not a princial driver. This mirrors how I as an indiviual live my life. In writing this blog daily I have no idea if anyone will read it, if it will be good, if you as my target will even take any notice at all. It is hard to talk song long and openly about yourself without thinking you come off as self-centered or arrogant, especially with no respondents. I take my comfort knowing that I do this for a reason, not because I like to read/write about myself. If I can do this for ten days as good as I can then the result doesn’t matter. What matters to me anyway is that I gave this an stalwart effort, I’ve seen and read a lot about both of you Dave and Ben, I’ve listened to your music, looked at your pictures, and as much as this is a one way conversation tried to engage you in discussion. Do you like music? Here’s some I like. Do you like homemade content? Here’s some I’m in. Trying to balance a friendly and a professional tone. Like the two of you. Dave in your TDcanada video you come across as an expert but with the same level of openess and warmth that I found in speaking with you at the open house. I am not an expert at social media however I might be willing to say that I am an expert in people. I am a people professional, I’ve worked with them my whole life. In any number of very important ways that is your business, people. People I know.

Back to the pool, it’s so much like this blog. Maybe people are watching maybe they aren’t, my goal is still the same. I have since starting the lessons, taken my goals in water further than a quick swim in the ocean. Currently it is my goal to enter the first swim race I can in January of next year, and the year after that to win an ametuer swim meet. Same thing for your company I like what I read about Hootsuite and you Ben and Dave inspire me. I’d like the opportunity to get to know you both better, to learn all you have to teach. I want to be around positive open successful professional people because I see myself that way and now just need my life to catch up. I going to work in social media like I am going to win that race in the pool in two years. Do you know how I know? I do what scares me. And I do it til I am the best.

Thank you

Tomorrow Reason #6 – ….?

Top Ten reasons I should work for Hootsuite #8 – I Read Everything

Good Afternoon Citizens of the world,

I have faced two setbacks in getting this blog out. Suffice to say that learning the ropes of blogging platforms and typing in general are working beside me right now(I lost my well written with plenty of time draft that I’d intended to post or maybe word-press is hiding it and while I work on finding it here’s this..). They aren’t with me, but they are not completely against me either. I have to work very soon so this will be brief, possibly I’ll add more after work but no promises. Going to boil it down to the essential parts. I read a lot. I take in a tremendous amount of usable information in a week. This gives me, just like anyone who does it a wide perspective on matters at hand. I, in my conversations with both Ben Watson VP of Marketing and Dave Olsen Vp of Community mentioned a magazine that I hold in the upper echelon of printed materials for the quality and diversity of it’s feature pieces. Monocle magazine. I read that and feel more connected with more of the world. Its a feeling that I look for in my reading materials. Discovery and refinement, which I hope will be a theme in all of these posts. You will discover me and time permitting I will refine your process of discovery. I love learning and want that to come across. Right now I am working on learning as much as I can about social media and marketing, how listening is the new talking and a bunch of other concepts that bear relevance on why we are here in the first place. I like and respect what you do there at Hootsuite and feel like I have a place there just waiting for me to dazzle, convince, plead, con, show and tell my way into it. I’ve got to go to work but I’m going to leave you with some books I’m into right now, and some websites I visited today.

Thank you

Positive Discipline for preschoolers – Jane Neilsen, Cheryl Erwin and Rosalyn Duffy

How to write a movie in 21 days – Viki King

Costa Rica day by day ( A travel guide for a trip i’m planning) – Frommer’s

Sociable – Shane Gibson and Stephen Jagger

Viral Explosion – Peggy McColl

10 Videos to boost you social media know how –

Clipper Darrell’s betrayal — of the Clippers,0,2448729.column

A deep look at our most puzzling president –

Ivanhoe goes shopping in brazil –

Study predicts always-on generation will excel at multi-tasking; lag in patience and focus

Has anyone who read this, read anything interesting today please share.

Thank you

Tomorrow Reason #7 – I have decided to have a big year and I’m starting in the pool. Ask me why?




Top Ten reasons I should work for Hootsuite #9 – You Never Know

Good Evening Gentlepersons,

Here’s hoping the cool night air finds you well and in good spirits. Ready to partake in a big sip of Kayin. Drink it down people, I am as refreshing as I am invigorating. Well I don’t de-hydrate people, often. So we meet again, this time for that finest of all the single digit numbers, seductive #9.

The #9 reason I should work for Hootsuite is you never know when raw athleticism is going to be called upon in your office, and who has physical prowess and isn’t afraid of the guy with two thumbs… this guy. I took in your talent pool during the open house and while some are bigger and some are stronger, I could find no one who combined the two so elegantly as your truly. Now you may ask yourselves when an attribute such as smooth grace and speed on tap, would ever come in handy around the office? Fair question, seems reasonable after all when one works on computers or phones, what does one need with speed and agility? Picture this a ‘big client’ ( cough! White cough! House) is coming to take a tour of the office where all the good ideas come from (rest assured the good ideas come from your office dear reader, yours and your alone) this client is as allergic to dogs as he or she is a believer in the constitutionally guaranteed separation of work and pets. When what should occur but fun co-worker #1 has decided to bring her or his amazing dog to work for a visit. On any other day no harm, no foul but today of all days, this isn’t looking good. The client rounds the sidewalk closing in on the front door and sensing a teachable moment has arrived, the dog slips its restraints in a wonderful act of ill-timed rebellion. Dios Mio says your whole staff. This is your present scenario. The client sensing an increased level of pet dander and a decreased desire to meet with anyone except his doctor, begins the exodus from the home offices. This wouldn’t be so bad except he or she also begins to tell people this story, in every social situation imaginable he or she is there relaying the disorganization, the slack lead that let this happen. One by one the big clients fall away, your reputation on the rocks, pending IPO put off, staff morale at an all time low and the dog, the rebellious dog remanded to the doghouse no treats coming now, maybe ever. This is a nightmare but doesn’t have to become a reality. You have options. You could make the right call, and then when fido falls off the path, and fear grips your workplace and your hearts, the pitter patter of lil’ paws are quickly silenced, as the canine in question is lifted high of the ground to come to rest again in his owners arms. Smiles are the new black and everyone can rest easy.

It is my belief that once this video has been watched 3 times the choice will be clear. Make the call. To help seal the deal I am going to throw in a second sample of me running at top speed in slippers in my hallway just now 2:47 am.

Now you may have debated yourself out of the loose dog scenario but what if something else happened. Something else equally unimaginable. What if the power went out? What if a document had to get form one side of the office to the other, right now. Already the chills have caught up with you, yes? To add insult to injury, fun co-worker #2 has taken it upon him or herself to celebrate international prank day by tying everyone’s laces together, dont ask me how this happened its your house, Kinda pointing a finger at HR right now, someone should have looked at said employee’s Facebook page before hiring to witness the annual celebration videos of international prank day. I digress if this happened right now in the pre-Kayin days everyone would be looking around shrugging and taking out one white ear-bud to ask “what’s up?”, upset at not being jacked-in anymore. The document would be sitting pretty not helping anyone do anything. Say it ain’t so. Hootsuite, it doesn’t have to be this way. Lean back in your ergonomically adjusted chair and imagine a world where business at Hootsuite gets done with no electrical interruptions. Your staff walk the halls with confidence knowing that should the power go out, it’s no big deal. Feel the electrical tension slip away. Everytime you see me getting water at the water-cooler. Subtle wink and nod, not making a big deal out of always being hydrated, always being ready, because you never know.

Thank you

Tomorrow Reason #8 – I read everything. Quiz me.

Top Ten reasons I should work for Hootsuite #10 – I Love the Hustle

Gentlewomen and Gentlemen, (small nod to courtesy there and some optimism)

Here we are for the first real installment of Reasons why, Kayin Fields is a good fit for Hootsuite.  The following is a list of some of the things I have started in the last 365 days.

– Social Media Specialist  @ Incogmedia

– Hot Chocolate Empresario  @ Dunbar Haunted House






– Nightclub Promoter @ 91 powell st.












Associate Movie Producer @ Clearbrook Entertainment

Riverside teaser poster

My favorite version of the poster I created for this film.


– Co-Founder @ Modern Life Collective

Various Media Proposals


– Began the process of opening my own bar

My girlfriend cautioned me again the title of reason #10 – I love the hustle, and while I understand that their may be some negative connotations that come with the word hustle, it really is how I spent most of this year. I think this opportunism comes from my family, lots of sales people in my family. It also came from the economic downturn in the bar industry. Bar work having been my primary source of income for the past 7 years, my empty wallet lead me to seek out opportunities where they lay. An example, myself and some friends took ourselves down to the Dunbar Haunted House, We waited like everyone did for easily an hour. The wait was cold, and could have  been so much better with a cup of hot something. So two days later my business partner and I were ready with huge tanks of hot chocolate, cups , halloween music, candles and the sure knowledge that we had both the only game in town and a captive market for our product.  For four nights near the tail end of the run of the haunted house itself, if you went there and were cold it was our hot chocolate that made the wait better. We refined it each day and sales improved and if we had had the whole run, wow. The organizers offered us the slot next year.

The whole 365 days I’ve been flirting with selling and producing social media packages to restaurants and bars. Ive written proposals, studied competitors strategies, written press releases. To be honest as this whole thing is  a PR campaign of sorts for you from me, it’s been hard not writing Dateline: Vancouver all over the place. Working on my own and for a time with Incogmedia I’ve been a part of the almost green-lighting of a lot of projects. I think I’m close to seeing the forest and the trees. Working on another proposal right now. What keeps bringing me back is the immediacy of social media and the intimacy of community building. I love it. I took my son the blodel conservatory earlier this year and spent some time talking with the workers their, when they told me about the government closing it down. I tweeted it before CBC, now if i had known at the time how to find an audience for that tweet it could have been something. Its the speed of the connections that amaze me and being able to find or create a community of people who love hotdogs but hate ketchup is at the least unique. being able to tell stories and share your passions with the world.

Also this year after a conversation with a co-worker at the bar I started to become more involved in Clearbrook Entertainment. Writing, producing, sales calls, finding investors. I flew down to LA in September and to pitch a tv show and meet with actors and executives. I get that this probably reads like a ‘what i did with my summer vacation’ school report, and while there could be some positive nostalgia associated with summer and days past, my main hope here is to communicate to you that wether I am handing out flyers to promote a nightclub night I’m hosting and working, co-ordinating with photographers and location scouts for a trailer shoot, writing social media proposals or literally selling hot chocolate out of the trunk of my car, I recognize opportunity and go after it. There are many smart, creative, talented people in this city and many of them see what I see, I do not stop at the vision, I put plans into action. I love the thrill of the chase, rushing against the clock, wheeling and dealing, staying up late to try. I love the hustle.

Thank you

Tomorrow Reason #9 – How many people in your office currently can catch a small dog?

Top Ten Reasons I Should Work At Hootsuite

Gentlemen, Maybe you read this and maybe you don’t, I may never know. The chance that you might, the chance that I might be able to join a company that is new, and smart, and growing. I haven’t been able to sleep well since monday. I’m picturing myself drinking coffee on my way to work, smiling, giving input to strategy meetings, researching, building relationships with clients, laughing. Suffice to say I cannot pass up the opportunity to try a few different things to catch some good light. I am inspired by the open house. I’ve not been to a hiring fair in a while so maybe they are all like yours, for me it was dizzying and I have nightclub experience working in a circular bar.

I want in.

Clearly what I want is not the most central reason for starting this blog. I hope to show off attributes I have that might provide the answers to some questions your company has or will have. I hope to put myself in a position to solve some problems, creatively, with guidance. I would like to be apart of something where intelligent people are working with each other, for each other, building a smarter future. I talk about it all the time but I think we live in the most amazing age for communication, for exchange of ideas + culture.  Your firm is laying down the roads these exchanges are and will continue to be taking place on. I’m not sure what I can build for you, But I can build. My hope is after the 10 days of reasons you will have both an idea of who I was and an idea of who I am becoming and where this evolving me can set up shop.

I am committed to this. I am excited about this. I hope I can make it as entertaining for you as enlightening. So there we’ll have to leave it til tomorrow.

Young man full of purpose, overshares til a position is made available. Read all about it…

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